Isn't Darn Good Content Enough?

In today's market, with a mass of content speeding at consumers, publishers have come to learn that it's time to diversify and up your game. Advertisers are demanding events and branded online packages. There are buzz words and must-dos. It seems like an endless game of catch-up. Magazines of all sizes just trying to stay on top of the latest trend in content delivery.

For example, have you noticed that EVERYONE is trying to put out a social networking site? I frankly am all for the Facebooks of the world. But really, how many do we need?

We are also trying in some ways to bring you new forms of content, we are dabbling with video and you heard it hear first, we are working on a new design for the website, to give you new daily content.

Notice that last word: content. It is key.

I recently stepped away from the always disappointing game of "now what do we do to stay current and hip?" We put on the brakes in many ways and realized that for a small magazine we are just going to remain calm and stick to our roots. We are going to do what we do best: Produce original, intriguing, engaging content for you the reader. Not rehashed, repackaged 800-times text jumbles. But real stories! remember those?? And we aren't going to worry about branding franchise type events and conferences for now.

Sure it could be a dangerous move, but in competition you do what you are best at. And I believe, and I hope you will prove it, that even as technology and content delivery changes, your desire for our unique lens on East West culture will remain strong. And those glossy pages with strong stories will still hold a place near and dear to your heart. Besides, we will be that unique item called a magazine you will be craving after all the other content binges wear you out.

So help us prove it. Good journalism, good content must win.