| About East West & Advertising |
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To request advertising information call: 602-819-1409 or email: East West is the premier lifestyle magazine for
the
celebration of Eastern culture, focusing on the experiences of Asian
Americans. The bimonthly national publication and the accompanying Web
magazine provide engaging content for readers of all
backgrounds including fashion, beauty and celebrity content and
features about
serious and controversial issues relevant to Westerners who are drawn
to the
Eastern way of life, as well as Easterners living in and adapting to
Western
culture. East West has been featured in
The New York Times, Folio, the New York Post, MediaPost and many more:
NPR Magazine Mavens Roundtable, Essence, Pink and EastWest (Dec. 19, 2007)
The Brand
To request advertising information call: 602-819-1409 or email:
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“The
title is as intriguing as the tagline – ‘Life through an Eastern lens’…
“East
West began in print as a women’s magazine, but Malik quickly realized that was
too restrictive. ‘Crafting what East West means to our readers, which has
changed over the years, has been the biggest challenge,’ says Malik, ‘but I
think we’re finally in our groove. We understand our readers and are delivering
what they want to read.’
“In the last 10 years, a quarter of all
technology companies formed in the United States had at least one founding
member who was an immigrant, East West writes, reporting on a study conducted
by Duke University and the University of California, Berkeley.
“In the February/March issue of East West
magazine, ‘America’s Next Top Model’ judge Nigel Barker, who’s of Sri Lankan
descent, comments on ‘Top Model’ host Tyra Banks referring to him as ‘Indian’
on the show (he gives her a pass – barely). ‘I had to bite my tongue,’ he
says.
“East West Magazine: With so many noisy yet
empty lifestyle magazines on the newsstands these days, it's tempting to tune
out the genre altogether; however, this elegant publication aimed at Asian
Americans gives reason to recant such a breezy dismissal. The profiled "
The
well-established East West brand is synonymous with engaging content,
sleek design and loyal following. The brand originated in 2003 with the
appearance of East West Woman magazine. The national glossy quickly
became the premier publication in the Asian American women’s market. Today, the brand remains strong with a new
product, East West magazine, which appeals to both men and women.
